eRank, EverBee, Alura, Sale Samurai, Marmalead: What Each Is For

eRank's free plan gives you five keyword lookups a day. Sale Samurai's gives you twenty a month. EverBee's free plan lists ten keywords and hides sales and revenue behind a paid tier. Marmalead has no free plan at all. These five tools get compared on price constantly, and price is the least useful number on the page.

Buy eRank if you want keyword lookups cheaply. Buy EverBee if you want to know what a competitor's listing earns. Buy Marmalead if you want one flat price and no metering. Alura lists the longest feature set of the five on its own pricing page. We make ListingLoom, which writes and rule-checks listing text and has no keyword search-volume data.

We built ListingLoom, so weigh our row accordingly. Everything else on this page was read off each vendor's own pricing page on 29 August 2026 — not off a review site, and not off another roundup. If you want to check a listing you already have before reading any further, the free listing checker takes a title and tags and needs no signup.

Tool	Free tier	Cheapest paid	Built for
Alura	5 searches per tool per day; 10 listings optimised	$7.99/mo on the annual tab	Many small tools in one bundle
eRank	5 keyword lookups and 5 listing audits a day; no time limit	$5.99/mo Basic	Cheap keyword lookups
EverBee	10 keywords; views, reviews and favourites only	$29.99/mo, or $19.99 billed yearly	What a listing sells and earns
ListingLoom (ours)	10 listings a day with no account; 400 a month with one	$19/mo	Writing and rule-checking the text. No keyword data
Marmalead	None listed	$19/mo, or $300 once	Keywords, seasonality, listing grades
Sale Samurai	20 keyword searches and 10 listing analyses a month	$19.99/mo, or $16.65 billed yearly	Keyword and product research

Rows are alphabetical, not ranked. Prices and limits were read off each vendor's own pricing page on 29 August 2026 and they move without notice, so check before you pay. In one sentence: eRank has the lowest month-to-month price of the five at $5.99, EverBee is what you pay for revenue estimates, and neither of them writes the listing.

What are these five tools competing on?

Three separate jobs, not one. Product research answers what to sell. Keyword research answers what to call it. Listing work answers whether the text you are about to paste into Etsy obeys Etsy's rules. Each tool sells a different mix of the three, which is why comparing their headline prices tells you so little.

The free tiers make the split visible, because no two of them ration the same unit. eRank and Alura ration per day. Sale Samurai rations per month. EverBee's free Hobby plan lists "Keyword Research: 10 keywords" with no period attached at all. Marmalead rations nothing, because it has nothing free to ration.

Alura is the one that resists the three-way split, because its paid plans bundle work that has little to do with search: A/B tests, Pinterest scheduling, customer follow-ups, a profit calculator and an Etsy Ads section sit alongside the keyword and product tools on its own compare-plans table. Whether that is good value depends entirely on whether you would otherwise pay for those separately.

So the question "which of these is best" has no answer. The question with an answer is narrower: what are you short of this week — an idea, a keyword, or a listing that saves without Etsy rejecting it?

Which free tier gets you furthest without paying?

eRank's, for keyword work, by a wide margin. Its free plan runs 5 keyword lookups a day with no time limit, so a seller who opens it daily gets up to about 150 a month. Sale Samurai's free plan caps at 20 keyword searches a month. More than seven times the volume, at the same price of nothing.

eRank's free plan also includes 5 listing audits a day and one use a day of its AI Listing Helper, plus one connected shop and 50 listings. Alura's free plan allows up to 5 daily searches per tool and optimising 10 listings. EverBee's free Hobby plan gives you the Tag Analyzer and product analytics, but the analytics stop at views, reviews and favourites — sales, revenue and conversion rate sit on the paid plans.

Marmalead is the exception worth planning around: its pricing page lists four paid plans and no free tier or trial, so evaluating it costs $19 before you learn anything.

Are those monthly prices, or annual ones?

Check first, because eRank is the only one of the five that quotes its annual plans as annual totals. The rest translate a discounted annual rate into a monthly figure. EverBee's Growth plan is $29.99 paid month to month, or $19.99 a month billed $239 a year. Sale Samurai is $19.99 monthly, or $16.65 a month billed $199.90 yearly.

EverBee's own page puts it plainly: "Pay annually and save up to 33% today." Twelve months at $29.99 is $359.88; the annual plan is $239. Sale Samurai's twelve monthly payments come to $239.88 against $199.90 up front.

Alura is the one to watch when you are reading someone else's comparison table. Its pricing page opens with the Annual tab already selected and a "Save up to 50%" badge beside it, so the $7.99, $14.99 and $29.99 figures a visitor sees first are annual-billing prices. Any list that copies those numbers next to a competitor's month-to-month price is comparing two different things.

Marmalead leads with the amount it charges rather than a monthly equivalent — $19 monthly, $53 quarterly, $190 for a year, $300 once for lifetime access. It is also the only tool on this page selling a one-off price at all. eRank goes further and quotes annual plans as annual totals: $65.99 a year for Basic, against $5.99 a month.

The safe habit: compare month-to-month against month-to-month, or annual total against annual total. Never one against the other.

Which of these tools has Etsy search-volume data?

All five of the others sell keyword research in some form. ListingLoom does not. Marmalead advertises "Real Search Volume — see how many searches a keyword is expected to have from real shoppers over next 30 days." eRank sells keyword lookups by the day. EverBee attaches a Keyword Score to its keyword research.

Those are not the same measurement, and none of them is Etsy's own published number, because Etsy does not publish one. Each vendor is describing an estimate it built. Worth knowing before you treat any of these figures as a fact rather than as a ranked guess.

ListingLoom has no such data, and says so on its own partner terms page, in the section telling partners what they may not claim: it is not a keyword-research tool and has no search-volume data. The free checker repeats it — it reads the title and tags you paste and nothing else, and cannot tell you a search volume, a ranking, or whether your shop is indexed. If keyword volume is what you are short of, one of the other four is your answer, not us.

What does ListingLoom do that the others do not?

It writes the listing text and checks it against Etsy's field limits before you paste it in. Etsy's help pages state those limits: up to 13 tags, each up to 20 characters, and a title of up to 140 characters. Every generation comes back inside them, with the main keyword in the first 40 characters.

This is not a category of one, and it would be dishonest to write it as one. eRank's free plan includes 5 listing audits a day and an AI Listing Helper. Alura's free plan optimises 10 listings. Marmalead grades shops and listings. Any of those will tell you something about a listing you already have.

Two things are different here. The listing checker runs with no account at all — no email, no trial clock — and the paid plan takes 25 products in one submission and returns 25 separate listings, each checked individually, which is a print-on-demand problem more than an Etsy-search one. The case for batching POD variants is a longer argument on its own.

What we do not have: keyword volume, competitor revenue estimates, trend data, a Chrome extension, or any connection to your shop. Every other tool on this page has at least one of those, and we have none of them.

Why do sellers end up paying for two of these?

Because the cheap tool and the tool with the revenue numbers are not the same tool. eRank's Pro plan is $9.99 a month and sells keyword lookups. EverBee's revenue figures start at $29.99 month to month. Wanting both numbers costs $39.98 a month, and no single plan on this page carries both.

That is the real shape of the market: these products are priced as if you will pick one, and specified as if you will not. Before you buy a second subscription, write down the specific number you cannot get from the first one. If you cannot name it, you are buying overlap.

Why does every "best Etsy SEO tools" list have the same names on it?

Partly because several of them pay commission for referrals, and the lists that rank are written by people who earn it. Three of them publish their terms openly. EverBee offers 30% recurring for 12 months with a 180-day cookie. Alura offers 30% recurring for up to six months. Sale Samurai states 25% for each sale delivered.

None of that is improper. Affiliate programs are normal, disclosure is required by the FTC, and a reviewer who earns a commission can still be right. It does mean a tool without a program is easier to leave off a list, and that the order of a list is not always the order of the argument.

We run one too, so this page is not an exception to the rule it describes: 30% recurring for 12 months with a 60-day cookie, terms on our partner page. Discount this page accordingly. The defence against all of it is the same and takes four minutes: open the five pricing pages yourself and check the two numbers you care about. We did not check whether eRank or Marmalead run affiliate programs.

Which one should you start with if you have nothing to spend?

Start with the job you are stuck on, not with whichever free plan looks most generous. eRank's carries the most keyword research at $0: 5 lookups a day, no time limit. EverBee's is the one that shows you real listings. Ours is the one that needs no account. Three stuck points, three answers.

• You do not know what to sell yet. EverBee's free Hobby plan puts views, reviews and favourites on real listings in front of you, which is enough to tell a dead niche from a live one. Sale Samurai's 20 free searches a month cover a short research session. Neither will give you revenue figures for free.
• You know what you sell and need the words. eRank's free plan, at 5 keyword lookups a day with no time limit, is more keyword research at $0 than anything else on this page offers. Nothing here beats it for that job, ours included.
• You have live listings and no idea why they are not showing up. Run one through our free listing checker for the mechanical faults — over-length tags, duplicates, a buried keyword. eRank's five free audits a day overlap here, and a seller who already has eRank open has no reason to leave it.

If none of those is your problem, none of these tools is your problem either. A listing that is indexed, correctly tagged and still not selling is usually a photograph or a price question, and no keyword tool on this page will find that for you.

How were these prices checked?

Every price, plan name and free-tier limit on this page was read off the vendor's own pricing page on 29 August 2026. No aggregator, no review site, no other roundup. Etsy's tag and title limits come from Etsy's own help pages, read the same day. ListingLoom's numbers come from its live pricing page and its configuration files.

Three honest gaps. Alura's month-to-month price is missing from the table because its pricing page opens on the annual tab and the toggle did not switch during the check — the figure in that cell is the annual one, labelled as such. We did not check whether eRank or Marmalead run affiliate programs. And nothing here tests how accurate any tool's keyword estimates are; that needs a live shop and several months, and this page compares what you get and what it costs, not who is right.

Pricing pages change without announcements. If you are reading this well after August 2026, treat the table as a list of what to check rather than as the answer.

eRank, EverBee, Alura, Sale Samurai and Marmalead are trademarks of their respective owners. This page is not affiliated with or endorsed by any of them.